10 Ways to Alienate Your Audience

alienating fans

This post has been moved to: http://jennstrends.com/10-ways-to-alienate-your-audience/ With so many businesses using social media these days, the noise can get overwhelming. Some companies use it well and embrace their audience. Others have a seemingly talented means of alienating their audience. If … Continue reading

The Cold Hard Truth: Social Media Takes Time

social media management

This post has been moved to: http://jennstrends.com/the-cold-hard-truth-social-media-takes-time/ There are numerous people out there who will tell you that you can master social media marketing in 30 minutes a day, or even in one hour a day. And while, yes, you probably … Continue reading

Is Facebook Still Worth It?

facebook marketing

This post has been moved to: http://jennstrends.com/is-facebook-still-worth-it/ The first thing most people think of when they hear “social media marketing” is Facebook. This platform is the work horse that dominates social media today. And yet, so many marketers complain about their … Continue reading

Does Your Audience Match Your Content?

content marketing

This post has been moved to: http://jennstrends.com/does-your-audience-match-your-content/ One of the phrases we hear regularly is to ensure that your content resonates with your audience. Of course, your content will get more engagement if it’s relatable to the people reading it. And … Continue reading

Thinking Outside the (Photo) Box on Instagram

instagram

This post has been moved to: http://jennstrends.com/thinking-outside-the-photo-box-on-instagram/ Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just … Continue reading

How Do You Define Success on Social Media?

social media success

This post has been moved to: http://jennstrends.com/how-do-you-define-success-on-social-media/ I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn’t really know how to answer that question. I had lots of … Continue reading

What Impression Are You Making On Instagram?

first impressions

This post has been moved to: http://jennstrends.com/what-impression-are-you-making-on-instagram/ First impressions are so important. Whether in business or personal situations, we are always being judged by the way we portray ourselves. It may not be fair, but that’s the way it works. So, … Continue reading

Instagram Marketing Lessons from @Lexus

lexus instagram

This post has been moved to: http://jennstrends.com/instagram-marketing-lessons-from-lexus/ If you know me or my blog, you had to know this post was coming. It’s Monday, so you know I’m blogging about Instagram. And Lexus just released a pimp promo commercial for the … Continue reading