Use a Personal Touch to Grow Your Social Media Strategy

personalized response

This post has been moved to: In a world of online interactions and digital conversations, it’s easy to get lost behind a computer. And while this has become common place and many companies are satisfied to operate in this way, … Continue reading

How To Increase Your Instagram Exposure


This post has been moved to: You’re on Instagram and you’re using it to promote your business. Great! But, does anyone know you’re on Instagram? Are you reaching all of your target audience or do you only have a few … Continue reading

10 Ways to Alienate Your Audience

alienating fans

This post has been moved to: With so many businesses using social media these days, the noise can get overwhelming. Some companies use it well and embrace their audience. Others have a seemingly talented means of alienating their audience. If … Continue reading

Tips to Interact Successfully on Instagram


This post has been moved to: I have repeatedly talked about how Instagram is a great tool for social media marketers. But, just like other platforms, it’s imperative that you are actually interacting with your audience. So, here are some … Continue reading

Does Your Audience Match Your Content?

content marketing

This post has been moved to: One of the phrases we hear regularly is to ensure that your content resonates with your audience. Of course, your content will get more engagement if it’s relatable to the people reading it. And … Continue reading

Thinking Outside the (Photo) Box on Instagram


This post has been moved to: Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just … Continue reading

How Do You Define Success on Social Media?

social media success

This post has been moved to: I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn’t really know how to answer that question. I had lots of … Continue reading

The Importance of Using LinkedIn


This post has been moved to: LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely using it. Here’s the truth: … Continue reading