This post has been moved to: http://jennstrends.com/use-a-personal-touch-to-grow-your-social-media-strategy/
In a world of online interactions and digital conversations, it’s easy to get lost behind a computer. And while this has become common place and many companies are satisfied to operate in this way, you can take your company to another level by incorporating a personal touch in your online strategy.
I saw a cartoon online recently that made me laugh, mostly because it was true. In the first frame, which was supposed to be in the past, the person is annoyed at all the “snail” mail they receive but are ecstatic about receiving an email notification. In the second frame, which is supposed to be the present, the person is annoyed at all the emails they receive but excited about the envelopes in their mail.
So, while I realize that email marketing is not dead, and I love the power of social media, it is true that many of us get desensitized and overwhelmed by all the information we find online. I think it’s safe to say that most of us barely read half the posts in our news feeds anymore. We scroll until we find something interesting. We delete half of our emails without even clicking on them to open them.
I am by no means saying that you shouldn’t continue to post on Facebook, Twitter, or all the other sites. I still believe that this is imperative to your social media strategy.
But I also believe that there are other ways for us to take our strategies even further to connect with our audience. And this is to get personal.
You can read the rest of this post at: http://jennstrends.com/use-a-personal-touch-to-grow-your-social-media-strategy/