I am often confronted with business owners who claim that Social Media isn’t right for their company. The excuses they provide are always the same. They are doing just fine without it. Their clients don’t use it. They don’t understand it. It’s … Continue reading
Originally published for The Callan Course Groundhog Day is traditionally thought to be a Pennsylvania German celebration whereby a groundhog predicts the remaining duration of winter. Celebrated on February 2nd every year, if the groundhog emerges and sees his shadow, … Continue reading
According to recent statistics, only 12% of businesses feel that they are using Social Media effectively. And yet approximately 60% of businesses are using Social Media. There are a number of reasons that contribute to the low numbers of efficient … Continue reading
Only 12% of companies feel that they are using Social Media effectively in their marketing strategies. If your company falls into the 88% that is struggling, you should really consider investing in a Social Media Manager. This person can take … Continue reading
I was always taught to be humble when it came to business accomplishments and self-promotion. Say Thank You, smile, make sure others get some of the credit, and don’t boast. While this isn’t specifically bad advice, I’ve had to learn … Continue reading
Just like I won’t buy followers, I won’t use Auto Responders on Social Media platforms. To me it seems impersonal. I’m looking to develop an honest and real following online and the only way to do that is by being … Continue reading
One of the major factors in determining a marketing strategy is whether the company is a Business-to-Business (B2B) or Business-to-Customer (B2C) type company. Traditionally, these two different business types require completely different marketing models. Then came Social Media. And everyone kept asking the … Continue reading
What’s your attention span when you’re reading online? 8 minutes, 5 minutes, 2 minutes? You’re busy. There’s boundless amounts of important information out there to be read. If you aren’t prepared to spend 20 minutes reading other blogs, articles, or advice, what … Continue reading
I find myself in a unique generation when it comes to Social Media. I’m in my early thirties so I’m old enough to know a world before Social Media but I’m young enough to have “grown up” with it and … Continue reading
In an overwhelmingly busy world it can often be hard to stay organized. We have every technology available, essentially at our fingertips, and yet it seems that just means we’re expected to get that much more done in a standard business … Continue reading
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