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Monthly Archives: April 2013

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4 (Bad) Reasons You’re Not Blogging

Posted on April 29, 2013 by Jenn Herman

10

blog behavior

Blogging is one of those terms that can seem daunting or misleading. You probably have a number of reasons to explain why you (or your company) doesn’t have a blog. You may think that you have to blog everyday and … Continue reading →

Posted in Blogging Tagged blogging, inbound marketing, online marketing

10 Reasons Why I Refuse to Follow You on Twitter

Posted on April 26, 2013 by Jenn Herman

15

twitter follow

There are countless books and blogs about Twitter etiquette. Some say you should follow back everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. The list … Continue reading →

Posted in Twitter Tagged following, networking, social media, social media management, twitter

Using Social Media in Times of Tragedy

Posted on April 24, 2013 by Jenn Herman

5

tragedy

In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. While I usually don’t aim to be just another article regurgitating a popular topic, I think this one is … Continue reading →

Posted in Social Media Tagged crisis management, online marketing, social media, social media management, tragedy

In Celebration of Earth Day

Posted on April 22, 2013 by Jenn Herman

2

earth day

Earth Day is Monday, April 22. This is the day set aside every year to address and find ways to reduce the negative impacts and hazards that harm the environment. This is an internationally observed event and you may want … Continue reading →

Posted in News & Miscellaneous Tagged carbon footprint, earth day, recycle, sustainment

How to Spot a Fake

Posted on April 19, 2013 by Jenn Herman

2

social media fakes

The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that … Continue reading →

Posted in Social Media Tagged buy followers, fake accounts, social media, social media management

Are You Sharing the Wrong Information?

Posted on April 17, 2013 by Jenn Herman

1

scared of social media

What do you share on your business’ Social Media pages? Are you sharing for you or for your customer? And what’s your goal? Are you sharing the right information to reach that goal? These are all questions that I regularly … Continue reading →

Posted in Social Media Tagged facebook posts, posting, social media, social media management

Why Social Media IS A Good Sales Technique

Posted on April 15, 2013 by Jenn Herman

2

salesperson

You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should … Continue reading →

Posted in Social Media Tagged online marketing, sales, social media

What Motivates You?

Posted on April 12, 2013 by Jenn Herman

2

amy porterfield

In case you’re new to my blog, you may not yet understand that I LOVE Social Media! I’m constantly talking about it, writing about it, and probably annoying other people a little too. 😉 But I genuinely love the social … Continue reading →

Posted in News & Miscellaneous Tagged amy porterfield, motivation, networking, social media

Is Your Online Brand a Lexus Dealership or Used Car Lot?

Posted on April 10, 2013 by Jenn Herman

0

used cars

I’m going to start off with a disclaimer that yes, this is a stereotypical comparison and if it offends any used car dealers, I apologize in advance. Now, that being said, when someone talks about a used car salesman, we … Continue reading →

Posted in Social Media Tagged lexus, online marketing, social media, social media management

Why Social Media Activity Makes You More Productive

Posted on April 8, 2013 by Jenn Herman

9

productivity

There was an article published recently by Inc. which looked at a study to determine how social media activity affected workplace performance. The study looked at 100,000 responses from call-center employees. The final results of this study revealed that those … Continue reading →

Posted in Social Media Tagged business skills, social media, social media management

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My name is Jenn Herman and I'm a social media strategist and Instagram advocate. I provide tips, resources, and training to small and mid-sized businesses looking to structure their social media strategies. If you need help with your social media strategy or are looking for someone to train you and your staff, please contact me!

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