Blogging is one of those terms that can seem daunting or misleading. You probably have a number of reasons to explain why you (or your company) doesn’t have a blog. You may think that you have to blog everyday and … Continue reading
There are countless books and blogs about Twitter etiquette. Some say you should follow back everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. The list … Continue reading
In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. While I usually don’t aim to be just another article regurgitating a popular topic, I think this one is … Continue reading
Earth Day is Monday, April 22. This is the day set aside every year to address and find ways to reduce the negative impacts and hazards that harm the environment. This is an internationally observed event and you may want … Continue reading
The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that … Continue reading
What do you share on your business’ Social Media pages? Are you sharing for you or for your customer? And what’s your goal? Are you sharing the right information to reach that goal? These are all questions that I regularly … Continue reading
You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should … Continue reading
In case you’re new to my blog, you may not yet understand that I LOVE Social Media! I’m constantly talking about it, writing about it, and probably annoying other people a little too. 😉 But I genuinely love the social … Continue reading
I’m going to start off with a disclaimer that yes, this is a stereotypical comparison and if it offends any used car dealers, I apologize in advance. Now, that being said, when someone talks about a used car salesman, we … Continue reading
There was an article published recently by Inc. which looked at a study to determine how social media activity affected workplace performance. The study looked at 100,000 responses from call-center employees. The final results of this study revealed that those … Continue reading
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