Have you gotten too busy to learn something new? Are you so overwhelmed with your current commitments that you don’t have time to read another book? Do you feel like you just don’t have the time to do some more … Continue reading
Facebook is a great tool to use for Social Media marketing. It can provide various ways for you to engage with your audience. It also gives you the chance to give your audience a more personal look into your brand. … Continue reading
I recently had a conversation in regards to the post I made about Google Reader shutting down. It was brought to my attention that Google Reader is the “pillar of the blogosphere” and that many power users and curators rely … Continue reading
There has been a lot of talk the last couple weeks about Google Reader shutting down in July. And I mean a LOT of talk. There was even a Twitter chat the other day devoted to how we will survive … Continue reading
Social Media is modern marketing. It’s not about who can yell their message the loudest, who can plaster the biggest billboard, or who can beat the most people over the head. It’s NOT a megaphone. It’s about conversations, relationships, transparency, … Continue reading
In honor of St. Patrick’s Day, I thought I’d get a little festive. In reading about the purpose of St. Patrick’s Day, I found out that he actually used the clover (or shamrock) as a way to teach the Holy … Continue reading
You want to start marketing on a new Social Media platform. Maybe it’s the newest shiny object on the market. Maybe it’s because your boss told you to. Maybe it’s because that’s where your customers are. Whatever the reason, you … Continue reading
Twitter is quite possibly one of the best networking tools available to small businesses. Unfortunately, many small business owners either don’t recognize the value or they don’t know how to use Twitter to best maximize results. I am constantly confronted … Continue reading
There are two cardinal rules in Social Media Marketing – 1. It’s Social, use it as such; and 2. Give the audience what they want. Recent stories about department store JC Penney and their radical changes by CEO Ron Johnson … Continue reading
There are a lot of titles out there these days to define those of us who manage Social Media Marketing. We’ve heard everything from Social Media Evangelist, SM Guru and SM Ninja to SM Manager, SM Coordinator and SM Strategist. … Continue reading
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