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With so many businesses using social media these days, the noise can get overwhelming. Some companies use it well and embrace their audience. Others have a seemingly talented means of alienating their audience. If you want to see your fans abandon your page like a flock of birds chased out of their resting place, commit these mistakes on your social media pages.
1. Being Selfish
Yes, your social media pages are a means to “promote” your business. But talking about you and your company 24/7 is a sure fire way to lose your followers. Sharing only your own company-created material will bore your audience.
Instead, share posts from other sources and give credit to other industry leaders. Providing information that your audience will value will keep them coming back for more.
2. Ignoring Your Audience
Taking selfishness to another level, ignoring your audience will leave you with few fans and no engagement. Never asking questions and not asking them to participate will look like you don’t care about them. Similarly, not responding to their comments and questions will send them looking for answers elsewhere.
Instead, take the time to interact with your fans. Ask them questions and invite them to be a part of the conversation. And when they reach out to you, make sure you actually respond to them!
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