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I have repeatedly talked about how Instagram is a great tool for social media marketers. But, just like other platforms, it’s imperative that you are actually interacting with your audience. So, here are some tips to help get you interacting successfully!
First and foremost, I am a firm believer in social karma. The more you like, comment on, or share others’ posts, the more you will get in return. I have to admit that I get frustrated listening to brand managers complain about lack of engagement when they wholeheartedly admit to never engaging on other pages themselves. You get what you give in this business.
So, if you want people to interact with you, interact with them!
Follow more people
I’ve heard numerous “experts” say not to follow more than 50-100 people on Instagram. I think this is ridiculous. And you can look at my Instagram account and see I follow a lot more than that! I often describe Instagram as the photo version of Twitter. And just like Twitter, Instagram has a lot to do with reciprocation. If someone who has similar photo interests or business interests follows you, follow them back! It’s more than just courtesy. It’s a networking opportunity.
Follow competitors and see what they’re doing. What’s working for them? What are they neglecting to do? You can learn a lot to position yourself ahead of them.
Follow engaged fans. If your customers are liking and commenting on your posts, return the love! Follow them and like their posts occasionally. Make it a two-way relationship.
Respond to comments
When people take the time to comment on your posts, respond to them directly! Even if their comment is as simple as “beautiful” or “great photo”, send them a thank you. Trust me when I tell you this goes a long way.
If they ask you questions about your product, service, business, or anything else of relevance – answer them! Use this as an opportunity to connect with them and convert them into buying customers!
A note here though: make sure you @ mention them in your response. People do not receive notifications if you comment on a photo after them. The only way to notify them that you have responded to them is to include their @ handle in your response.
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