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There are numerous people out there who will tell you that you can master social media marketing in 30 minutes a day, or even in one hour a day. And while, yes, you probably could manage your marketing like this, you certainly won’t master it.
The reality is that to really succeed at social media marketing, you need time.
It takes time to find great images, to construct informational updates, to write blog posts, to edit images, to schedule posts, to review analytics, to respond to fan comments, and to grow your audience.
Anyone who tells you that it only takes 10 minutes a day to succeed on Facebook is either lying to you or trying to sell you something. It takes me at least 5-10 minutes in the morning just to catch up on my Facebook comments!
Granted, I may spend longer than some on social media given that this is kinda my job. But, realistically, social media management should take at least a few hours a day. I can’t tell you what the magic number is or what the correct formula is for you.
But keep this in mind, successful social media campaigns aren’t created in 5 minutes a day. Sourcing content, images, ideas, and text should be a major component of every blog post. Whether you create it originally or you’re sharing someone else’s content on your page, finding valuable information takes time.
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