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Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just photos. So, here are some ways to think outside the box and use posts other than traditional photos.
Because Instagram images can only be uploaded from your mobile device, it takes a little creativity and a couple extra steps to implement these tips I’m going to mention.
If you can’t create images on your mobile device, you will have to create your images on your computer and then send them to your mobile device. Personally, I like to use PowerPoint to create images and then save the file as a jpeg. The easiest way to get the file to my smartphone is to email the file to myself. Then I open the email on my phone and download the attachment(s).
If you want to add text on top of your mobile device images, there are a variety of apps that you can use. Personally, I like to use TextCutie. Whichever app you choose, you can quickly add content and text to your images to boost them to a whole new level. These are great ways to convey a message since many people may not read your comments below the photo. Putting the text right in the image ensures that your audience gets your message!
So, now that you know how to create images, let look at the types of images you can use.
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