This post has been moved to: http://jennstrends.com/how-do-you-define-success-on-social-media/
I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn’t really know how to answer that question. I had lots of thoughts on the topic but couldn’t frame up an answer concisely. So, as I worked on formulating my answer, I also asked my connections on social media for their thoughts. I wanted to see how others looked at this question.
But before we get into all that, let’s start at the beginning. According to the freedictionary.com website, Success is defined as:
- The achievement of something desired, planned, or attempted
- The gaining of fame or prosperity
Now, these could be two mutually exclusive definitions depending on what your attempted goal is. However, if your goal is to gain fame or prosperity, than they are one and the same.
But, assuming we aren’t defining social media success as being rich and famous, I want to focus on the first portion of the definition.
One of my social media connections, and valuable LinkedIn expert, Stacy Zapar, phrased it nicely by saying, “To me, success in social media means achieving your personal / professional goals through relationships built and fostered online.” Based on the definition listed above, I think she nailed it!
But I want to dig a little deeper. Let’s look at it from a business perspective.
You can read the rest of this post at: http://jennstrends.com/how-do-you-define-success-on-social-media/