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LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely using it. Here’s the truth: We live in an online world and if you’re in business you need to be on LinkedIn. That’s all there is to it.
Ok, point made. Blog done!
I wish it was that easy! If you’re not using LinkedIn regularly, then please continue reading to find out why you should be and how you can take advantage of it. And if you are using LinkedIn, then go ahead and forward this to everyone you know who isn’t!
LinkedIn is about networking
When LinkedIn started out, is was essentially an online resume. It was a place for you to advertise your skills and experience to potential hiring managers. Unfortunately, many people still think this is all it is. But I promise you it so much more!
LinkedIn is for networking. It’s to grow your online connections and your network. Even if you’re not looking for a job. If you are in any sort of business (or may ever be), you NEED to be on LinkedIn. This includes the unemployed, the college students, the stay-at-home moms, the self-employed, the business professionals, and even the business owners.
You never know when your situation may change or when you’ll need to call on an old acquaintance. I promise you, it will be a lot easier if you have stayed in contact with them through LinkedIn. And you never know when someone you know may know the key person you’re trying to connect with. LinkedIn puts those people in easy-to-understand relationships for you so that you can easily connect with key people.
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