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One of the phrases we hear regularly is to ensure that your content resonates with your audience. Of course, your content will get more engagement if it’s relatable to the people reading it. And while this is harped on repeatedly, did you ever stop to make sure that the converse is true? That your audience is related to your content?
Before you go off thinking I’ve gone crazy, here’s what I mean. Make sure that your audience actually cares about what you’re providing.
If you’re selling a product designed for men in the 30-55 demographic, your primary audience should be in the same demographic. You shouldn’t be targeting women in the 13-25 demographic.
If you’re providing a service in the health care industry, your primary audience should be made up of health care professionals.
It’s so easy to get caught up growing a fan base that we stop focusing on the “right” fan base and just start going after anyone and everyone.
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