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The first thing most people think of when they hear “social media marketing” is Facebook. This platform is the work horse that dominates social media today. And yet, so many marketers complain about their Facebook reach and marketing. Is it possible that maybe it’s time to take your efforts elsewhere? Careful… Don’t be too quick to react!
There has been an article going around the blogosphere lately that gives the impression that Facebook marketing may not be all it claims. And, while the article brings up some very valid points, most of which I agree with, I’m not about to dump my Facebook page.
Yes, Facebook seems to be screwing marketers. You work your butt off to gain new fans (you may even pay to target them initially). Then, Facebook wants you to pay more money in order to actually have these same fans see your posts. As many of us know, this really can be a tiring game of cat and mouse. And, for some, it can get expensive.
Meanwhile, there are plenty of other platforms out there willing to promote your posts to all of your fans at no charge. Seems like a no-brainer, right?
Well, not so fast.
The reality is that Facebook is where everyone is. Like it or not, Facebook is still the giant in the world of social media. And if you don’t have a presence on there, well, you could actually hurt your business.
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