How and When To Use Hashtags on Instagram

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Instagram is all about sharing photos. And, getting people to see your photos. One of the best ways to do this is to use hashtags on your photos to increase their visibility in searches. But there is definitely a hashtag etiquette that needs to be observed and adhered to. Not that everyone does this…

Now, if you’ve read any of my posts about Twitter, you probably know how I feel about hashtags. I don’t like them. Period.

Granted, I understand the value of using them in Twitter chats or for certain branding purposes. And I’m ok with those. It’s the people who hashtag every keyword in their posts that drive me crazy. And if you read any of my tweets, I very rarely use hashtags.

So imagine my excitement when I joined Instagram and saw the rampant display of hashtags on many images.

I vowed to be different. I wouldn’t slap my photo descriptions full of hashtags.

But over time and with experimentation, I learned I had to take advantage of the dreaded hashtag. While I’m no expert yet, I think I’ve figured out a pretty good recipe for how to successfully use hashtags on Instagram.

I think that every photo should have at least some sort of description. What is the photo? What does it mean to your audience?  And if you want people to find your photos, every photo and every description should include at least a couple hashtags.

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