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I was scrolling through Facebook last week when I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like!
So, first, let’s look at why this post is so good.
- Lexus is watching its fans to see what they post. Now, granted this is a celebrity post, but it still equates to the same effect. Lexus noticed that Dwayne Johnson (aka The Rock) purchased a Lexus vehicle for his niece and they decided to share it with their Lexus audience.
- By sharing this with their audience, Lexus is essentially using word-of-mouth marketing from its fans, for their own benefit! This is essentially a celebrity endorsement, without the endorsement deal! Now, that’s word-of-mouth marketing.
- The Rock originally shared this on his page on Thursday but Lexus held off posting this post until Friday – the day that The Rock’s new movie Fast and Furious 6 was released. Now this is a perfect example of tying into trending media events!
- Not only did Lexus share the image, but they posted it with a great marketing slogan: “She always had Rock. Now she can roll.” I mean, really? That’s just brilliant!
OK. So now that I’ve explained why this post is so great, how can you emulate it?
You can read the rest of this post at: http://jennstrends.com/this-is-how-you-use-your-customers-for-marketing/
Great post! 🙂
Thanks Lili! Glad you liked it 🙂
I loved your example Jenn! It definitely makes sense to monitor what your customers are saying about you and your company and sharing that! “Word of mouth” is definitely a great way to generate excitement about your brand!
Thanks Kim!!
Terrific article Jenn! The Rock is so funny! I love watching what he’s up too! Keep on bringing the kick butt content and I’ll keep reading!
Thanks Josh! Glad you enjoyed it 🙂 I will do my best to keep writing articles that you enjoy!
Lexus is a real premium car brand and they now how to treat their customers in the right way. I bet Scott Monty at Ford is watching…
I hope he is 😉
Jenn, Can you imagine the tie-ins if he had bought her a Chevy truck! Brilliant! Thanks for sharing this.
Thanks David! Glad you liked it. Fortunately, with a name like “The Rock”, I think many companies could tie-in well with him. But I love that it was Lexus and that they did such a great job 🙂
Great post! Relating to trends is a brilliant idea.
Great post Jenn. This falls into the category of ‘bloody obvious, really’ but amazing that so many companies are not leveraging the assets their customers give them when they interact with the business. Thankfully some are and it’s an example to the rest.
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