This is How You Use Your Customers For Marketing!

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I was scrolling through Facebook last week when I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like!

marketing your customers

So, first, let’s look at why this post is so good.

  1. Lexus is watching its fans to see what they post. Now, granted this is a celebrity post, but it still equates to the same effect. Lexus noticed that Dwayne Johnson (aka The Rock) purchased a Lexus vehicle for his niece and they decided to share it with their Lexus audience.
  2. By sharing this with their audience, Lexus is essentially using word-of-mouth marketing from its fans, for their own benefit! This is essentially a celebrity endorsement, without the endorsement deal! Now, that’s word-of-mouth marketing.
  3. The Rock originally shared this on his page on Thursday but Lexus held off posting this post until Friday – the day that The Rock’s new movie Fast and Furious 6 was released. Now this is a perfect example of tying into trending media events!
  4. Not only did Lexus share the image, but they posted it with a great marketing slogan: “She always had Rock. Now she can roll.” I mean, really? That’s just brilliant!

OK. So now that I’ve explained why this post is so great, how can you emulate it?

You can read the rest of this post at:


13 thoughts on “This is How You Use Your Customers For Marketing!

  1. I loved your example Jenn! It definitely makes sense to monitor what your customers are saying about you and your company and sharing that! “Word of mouth” is definitely a great way to generate excitement about your brand!

    • Thanks David! Glad you liked it. Fortunately, with a name like “The Rock”, I think many companies could tie-in well with him. But I love that it was Lexus and that they did such a great job 🙂

  2. Great post Jenn. This falls into the category of ‘bloody obvious, really’ but amazing that so many companies are not leveraging the assets their customers give them when they interact with the business. Thankfully some are and it’s an example to the rest.

  3. Pingback: This is How You Use Your Customers For Marketing! | hydronos

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