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I was scrolling through Facebook last week when I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like!
So, first, let’s look at why this post is so good.
- Lexus is watching its fans to see what they post. Now, granted this is a celebrity post, but it still equates to the same effect. Lexus noticed that Dwayne Johnson (aka The Rock) purchased a Lexus vehicle for his niece and they decided to share it with their Lexus audience.
- By sharing this with their audience, Lexus is essentially using word-of-mouth marketing from its fans, for their own benefit! This is essentially a celebrity endorsement, without the endorsement deal! Now, that’s word-of-mouth marketing.
- The Rock originally shared this on his page on Thursday but Lexus held off posting this post until Friday – the day that The Rock’s new movie Fast and Furious 6 was released. Now this is a perfect example of tying into trending media events!
- Not only did Lexus share the image, but they posted it with a great marketing slogan: “She always had Rock. Now she can roll.” I mean, really? That’s just brilliant!
OK. So now that I’ve explained why this post is so great, how can you emulate it?
You can read the rest of this post at: http://jennstrends.com/this-is-how-you-use-your-customers-for-marketing/