Is Facebook Still Worth It?

facebook marketing

This post has been moved to: The first thing most people think of when they hear “social media marketing” is Facebook. This platform is the work horse that dominates social media today. And yet, so many marketers complain about their … Continue reading

Does Your Audience Match Your Content?

content marketing

This post has been moved to: One of the phrases we hear regularly is to ensure that your content resonates with your audience. Of course, your content will get more engagement if it’s relatable to the people reading it. And … Continue reading

How Do You Define Success on Social Media?

social media success

This post has been moved to: I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn’t really know how to answer that question. I had lots of … Continue reading

What Impression Are You Making On Instagram?

first impressions

This post has been moved to: First impressions are so important. Whether in business or personal situations, we are always being judged by the way we portray ourselves. It may not be fair, but that’s the way it works. So, … Continue reading

The Importance of Using LinkedIn


This post has been moved to: LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely using it. Here’s the truth: … Continue reading

Are You Posting What Your Audience Wants?


This post has been moved to: Your social media strategy should be focused on your audience. And as such, you should be posting things that they want to see. But how do you know if you’re posting what they’re looking … Continue reading

How To Take Your Instagram Photos Beyond Your Mobile Device

instagram photos

This post has been moved to: With the latest announcement that Instagram now allows you to embed posts into websites and blogs, they are quickly expanding the possibilities of marketing through Instagram. And while this does expand the reach beyond … Continue reading

The Power of the Internet: Digging Up Negro League History

cam perron

This post has been moved to: I recently watched a Real Sports with Bryant Gumbel segment about a teenage boy who is committed to reuniting former Negro league players with each other and with their glory days. The story alone is inspiring … Continue reading