Does Your Audience Match Your Content?

content marketing

This post has been moved to: One of the phrases we hear regularly is to ensure that your content resonates with your audience. Of course, your content will get more engagement if it’s relatable to the people reading it. And … Continue reading

Thinking Outside the (Photo) Box on Instagram


This post has been moved to: Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just … Continue reading

How Do You Define Success on Social Media?

social media success

This post has been moved to: I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn’t really know how to answer that question. I had lots of … Continue reading