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Your social media strategy should be focused on your audience. And as such, you should be posting things that they want to see. But how do you know if you’re posting what they’re looking for? The best way to tell is to look at your engagement.
Posts that get the most interaction are good indications that they resonate well with your audience. While this shouldn’t be your only gauge, but it should be a strong one. You should also focus on different types of engagement and how they likely reflect how your audience is reacting to your posts.
If a certain style of post is getting high levels of likes, chances are your audience was entertained by and enjoyed the post. If a post generated lots of conversation, it’s likely that your audience was triggered emotionally (either positively or negatively) to connect with you. And, if your post was shared in large frequency, it’s possible that your audience found this information extremely valuable.
With different types of engagement often signalling different types of value, it’s important to ensure that you are aiming to reach all of these levels of engagement, and not just one of them.
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