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The key thing to remember about social media is that it is all about being social. Being social means connecting, networking, interacting, and talking to people! So why is it that so many of us are scared (or intimidated) to connect with certain people? Why do we feel comfortable reaching out to some people and not others?
As a brand manager, you engage daily with your audience and your customers. And yet, you won’t reach out personally to the brands that you follow. Or you won’t engage with the more powerful online resources that could help you grow.
I could go into a depth of psychology here, but we all know that’s not what my blog is about. And it’s certainly not my forte. However, I think, primarily, we all get stuck in a comfort zone. We get used to talking with the same people online. The same customers regularly engage with us and we feel comfortable chatting with them.
And while this is great, this is not the ultimate value of social media.
Yes, you should have strong relationships with your audience. And you should continue to nurture those relationships. But if you’re only talking to the same people, are you growing? If you’re only connecting with those that contact you first, are you reaching your broadest audience?
You can read the rest of this post at: http://jennstrends.com/dont-be-afraid-to-connect/