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We often talk about how many fans and followers we have. Our numbers go up and we feel like we’re achieving our goals. But, how often do we talk about the people that we’re following? When was the last time you went through the list of people you follow on your social media sites? When was the last time you unfollowed someone? If you’re like most people, it’s probably not very frequently.
But I’d like to get you thinking about these people you’re following. Are they helping you? Are they benefiting your strategy? Or are you only benefiting them?
Over the years, we follow numerous people, brands, and companies. Maybe you followed them because they followed you. Maybe you followed them because they offered a promotion, once, a long time ago. Maybe you followed them because they shared one of your blog posts. Maybe you followed them because they commented on your photo. Whatever the reason, you chose to follow them. But what are they doing for you now?
You see, a lot of scheming social media marketers will follow you in order to get you to follow them back. But then, after a period of time, they unfollow you. But you don’t notice and you’re still following them. This is how they keep their followers numbers high, making it look like they’re soooo popular. And now your feed is full of their posts, most of which you probably ignore.
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