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I feel like this is a question I shouldn’t have to ask. And yet, I do. Why? Seriously, why is your Instagram profile set to private? The conversation is the same one I’ve had about Twitter accounts. The key word in social media is “social”. You can’t be social if you’re hiding behind a curtain.
Now, it’s worth noting that I’m not talking about those people who use Instagram for their personal use. If you’re using your account to share photos of your kids with your family and friends and you don’t want strangers seeing these photos, I totally get it! I would keep my account private too, or get a second account. But I’m not talking about these people.
I’m talking about those people who advertise themselves as social media professionals, people who advertise themselves as their business or brand, and people who are recognized as public profiles.
People want to see who you are and what you post. They can’t see that when there’s a giant lock in the middle of the screen. And if they can’t see your photos, they don’t know if they’re going to like your photos. Also, in case you weren’t aware, people aren’t very patient either. They don’t want to wait for you to check your account 3 days from now to approve them as a follower.
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