Are Your Eyes Bigger Than Your Stomach?

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You probably remember being told this when you were a kid: Your eyes are bigger than your stomach. Whether it was your favorite dessert or some other treat, we often grabbed more than we could actually eat. Our plate would overflow with the endless goodness that sat before us. And, inevitably, we’d never be able to actually finish the plate.

It looked so good and the thought that we could take all we wanted was liberating.

So, when it comes to your social media strategy, are your eyes bigger than your stomach?

What do I mean by this? I mean, are your plans so grandiose that the chances of you completing them is almost insurmountable?

So many people jump into a social media strategy (if they even create one) and plan for such extreme results that they set themselves up for failure. Is your goal to get 10,000 Facebook fans? Are you planning to create a video that goes viral with over a million views? Is having 200,000 Twitter followers your end state?

If these are your goals (and you’re not a large company with a long-standing social media strategy), you need to check your plan. I’m not saying these goals are unattainable, I’m saying they’re currently out of reach. If you’re just starting out, you need to set realistic goals. And you can create tiered goals to reach your final end state. But your current, realistic goals should be much smaller.

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