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A big question for many businesses is how many, and which, social media sites to be active on. There are plenty to choose from and they all offer something a little different. So how many should you use? One, two, five, ten? That’s a loaded question that depends on a lot of factors. My best answer is this: As many as you can possibly justify.
You should definitely be on multiple sites! That is imperative in my opinion. Why? Because you need to diversify your assets.
If you only have enough time and resources to manage two sites, then do those two really well. If you can handle 10 sites comfortably, then go for it! Get your presence out there in as many ways as you can.
I commented on someone’s post on Facebook the other day and it generated this thought process (and a polite response from me). She had asked her audience of nearly 2000 fans how severely they would be affected if Facebook closed down tomorrow, on a scale from 1 -10. Only a few people responded, including myself. I said I would be affected about a 3-4 range. And I explained that answer with the following statement: “I do get some good traffic from Facebook and I have a lot of connections here. But I also connect with most of those people on other platforms as well. So I wouldn’t lose those connections.”
See, in my opinion, losing Facebook wouldn’t hurt me, and that’s a good thing! I have said this in past blog posts and I will continue to say it: Don’t put all your eggs in one basket. When it comes to social media, you are relying on someone else’s hosted platform to handle your marketing. You don’t get to make the decisions on what features they introduce. You don’t get to tell them when to launch new services. And you certainly don’t get to fight to keep the platform alive if they choose to shut it down. If it goes, so does all your work – and your connections!!
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